LinkStreet
"The best kind of growth comes when vision meets opportunity"
LinkStreet Consulting offers clients unique access to commercial growth opportunities in markets across Asia and Africa.
OUR SERVICES
Take Your Business to The Next Level
Media Strategy & Ideation
Crafting innovative and effective media strategies tailored to your businesses goals and objectives.
Commercial Partnerships
Providing unique access to a comprehensive network of businesses and professionals across Asia and Africa.
Market Insight
Supporting your businesses to navigate the unique African and Asian market environments to effectively execute on global growth initiatives
OUR PORTFOLIO
A Snapshot of Our Work
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Founded and conceptualized FanBlock, a gamification fan engagement platform which allows fans to own pieces of leading football clubs pitches and earn points from “events” that happen on them during live games.
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Led the partnerships and signed agreements with AC Milan, Tottenham Hotspurs and Athletic Madrid prior to launch
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Co-founded and raised funding for SoccerBeat, a Digital Football Media Brand & YouTube Channel.
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Secured sponsorship deals with a leading sports betting company and bank prior to launch.
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Positioned SoccerBeat in the Top 5% of all creators, individuals and brands for follower growth in South Africa.
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Frontrun the team that secured Naspers' Joint Venture with China's leading sports media group Titan Media (80% Market Share) ahead of the 2008 Olympics.
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Grew advertising revenue by 20x in 6 years by attracting international leading brands to the Titan Media stable.
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Successfully launched 10 magazines including Golf Digest, AutoBild, Outside, a sports internet portal and Mobile Platform.
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Conceptualized and co-founded PICUP Technologies, an on demand and national delivery service app in South Africa.
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Assisted with branding, go-to-market-strategy and fundraising from initial investors.
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Supported the CEO to launch HotBox Media in Southeast Asia.
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Successfully onboarded over 400 distribution outlets across the Philippines in the first month
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Helped secure 3 advertising deals during the first operating month
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Part of the founding team that created Fotoku. A selfie app which rewarded consumers for sharing content.
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Built-in digital wallet developed on the Blockchain allowing users to shop in local convenience stores across South East Asia including the Philippines, Thailand, Indonesia and Vietnam.
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Partnered with Multi-nationals such as Nestle, Unilever, P&G, Coca Cola and many more.
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Coordinated a multi- year deal between NetEase and the Brazilian Football Association to position NetEase as Brazil's leading sponsor in China
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The Deal extended from 2014-2016 overlapping with the World Cup and Olympic games in Brazil.
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Co-founded Kickoff magazine in February 1994 following a career as a professional footballer.
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Two years later, grew Kickoff into the largest men’s magazine in South Africa, launching distribution pipelines across continental Africa.
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In 2004, Mike spearheaded the acquisition of all the print media rights for the 2010 world cup in South Africa
Why Choose Us
20+
Years of Experience in Africa
12+
Years of Experience in Asia
South Africa
Michael Allen started his career at KickOff in 1994. Two years later he had helped grow the business into the largest men's magazine in South Africa, establishing strong relationships with brands across the country and launching distribution pipelines across continental Africa.
He has since unlocked his network and experience to support businesses including Picup, Soccerbeat, Mohau Media and many more.
Naturally.
China
Michael Allen moved to China with Naspers in 2005 ahead of the 2008 Beijing Olympic Games, as part of a strategic acquisition of a state owned Sports Media Group. He was positioned to capitalize on the regions high growth opportunities and to support relations between the two businesses. ​
His tenure in Beijing lasted 6 years, where he successfully launched several foreign media brands including Golf Digest, Slam, Outside, Women's Heath, Milk, Football Weekly, and Autobild to facilitate and increase advertising spend for foreign brands in China.
South East
Asia
Michael Allen work in Singapore as a founder of Fotoku, a CO2CO (content to commerce) social media platform built on the blockchain. This technology enabled users to share branded selfies and tracked post engagement across all platforms to reward users.​​
Michael Allen helped Fotoku expand into markets across South East Asia partnering with brands and convenience stores in Indonesia, Vietnam, Thailand and the Philippines.
Brand partnerships included multinational companies such as Unilever, P&G, Heinz, Indofoods, Nestle and Coca-Cola where digital campaigns converted to exact, measurable sales via 7Eleven, Indomaret and CircleK across South East Asia.
